This is a proactive idea that I came up with for Pizza Hut. It started as a joke and evolved into a stupid little doodle. Before I knew it, my partner and I built out this awesome deck.

We took a look at some of the modern-day social media titans and asked ourselves, what do these brands have that we don’t?

Budget? Of course.

But they also have mascots which they leverage to give face to their social engagement.

So, we saw all this information as an opportunity...