Pizza Hut partnered with VELD Music Festival to promote Melts through an unforgettable festival experience.

Music festival goers crave the opportunity to express their individuality, and it’s through events such as VELD that they can revel in true freedom.

Pizza Hut’s latest innovation, Melts, is meant just for you. So, we created “Melts Your Face”, an immersive experience that allows festival goers to indulge in a “just for me” moment. Here’s how it worked: With the purchase of a Melt, attendees could go upstairs to receive a custom “just for me” makeover at our glitter bar and enjoy their Melts with an optimal view of the stage.