Recognizing that Gen Z values moments of joy amidst stressful times, Pizza Hut rolled out The Big New Yorker during one of the year’s most hectic periods, orientation week.

To connect with a younger demographic and position itself as the top fast food choice amongst students, Pizza Hut took over orientation week across five campuses in three key markets. The brand invited students to sample their latest innovation, The Big New Yorker, and play some pong for a chance to win exclusive prizes.

The Big New Yorker Pong offered students the opportunity to participate in Hut’s version of traditional beer pong and (literally) aim for a slice.

Results:
- Engagements: 7382
- Interactions: 9241
- Pizza: 5393
- Giveaways: 8089